Professor Matthew Ragas
For Professor Matt's class, my team used Crimson Hexagon for media coverage analysis for the brand Nonni's THINaddictives. We analyzed the audience, the tone of conversations and brand mentions, geography and many more factors. This undoubtedly one of the best classes I have taken. Matt has an unique teaching style and encourages research methodologies to his students.
Hope you enjoyed all my work!
Coca-Cola Media Audit
Slam Dunk Research Paper
Professor Juliet Stanz
Research methods course required us to complete a full research report for our client Slam Dunk. Our project included a situation analysis, reports from media/ medical professionals we interviewed, questions and reports from the survey we conducted and the analysis of the same.
Professor Rajul Jain
Public Relations Measurement & Analytics
Professor Jain is my mentor, philosopher and guide. I got the inspiration to pursue a career in analytics from her. For the PR measurement class, my team analyzed the KPIs in traditional media and finished a media audit for Coca-Cola.