Education


DePaul University
Chicago, Illinois                                              2014 - present

Master of Arts

Public Relations & Advertising


St. Xavier's College
Kolkata, India                                                  

Post Graduate Diploma

Integrated Marketing Communication (2013-2014)

Bachelor of Science

Mass Communication & Video Production (2010-2013)



University of California Berkeley                          2012
Summer Semester A
Courses:
Visual Storytelling
New Media Advancements


Work Experience


Ogilvy Public Relations
Chicago, Illinois                                                       Sep-Nov 2015
Analytics Intern

Conducted social media analysis & digital media measurement for multiple clients using Google Analytics, Insights & E-Marketer; Performed competitive & content analysis using Sysomos; Media audits for multiple social media channels; Collected & managed data using advanced Excel functions; Contributed towards client presentation & creating reports. Successfully delivered analytics report /presentation for 6 Fortune 500 clients per month.


Berkshire Hathaway                                           
‚ÄčChicago, Illinois                                                           June-August 2015
Marketing Intern

Created marketing strategies for seasonal markets; Innovated guerilla-marketing plans; Designed creative social media content; Performed market analysis, social & traditional media analysis; Managed data & infographics using Excel & Piktochart respectively; Built property listing websites using Squarespace &Wix.


Lintas Media Pvt Ltd
Mumbai, India                                                             May-June 2014    
Media Intern


Completed a media planning project for a client including budget allocation & media distribution; Included media buying concepts; Focused on traditional, social media & PESO model for the report.

Won the 1st runner up in the intern contest presentation




Adlib Communication
‚ÄčKolkata, India                                                        Jan 2013 - 2014

Event Coordinator ( Internship)

Primary duties included event planning & execution including location, budget, media allocation & entertainment package; Implemented quality delivery of client servicing, relationship management & third party negotiations.
Delivered 6 medical & pharmaceutical convention events successfully.




GDK Worldwide Entertainment
Kolkata, India                                                             June-Dec 2012

Public Relations & Marketing Intern

Executed In-shop branding for 3 different brands across 26 stores; Ensured quality client servicing & budgeting; Created & promoted contents through social & traditional media for clients using Creative Suite; Measured results for social content using Insights.



AIESEC Kolkata
Kolkata, India                                                           Feb-Aug 2011-2012

Organizing Commitee President Recruitments

Recruiting from more than 700 applicants for available posts in the organization
Conducting group discussions & interviews as a procedure for recruitments
Inducting new recruits


Business Development Trainee

Marketed/ Pitched the organization's offerings to potential clients; Promoted International Exchange Programs through traditional & social media; Measured social media performance using Insights; Ensured quality control of entire project deliveries; Designed social media contents using Creative Suite.


Skills


Analytical
SPSS | Survey-Monkey| Qualtrics| Google Analytics | Facebook & Twitter Insights|
Unmetric| Sysomos | E-Marketer| SQL| Diction| Radian6| Crimson Hexagon|
Gorkana Media Database| Tableau| A/B Test| Chi-Square| Median Test| Z-Test| TTest|
ANOVA| McNemar's Test| Regression Analysis| Paired- Technique Analysis


Creative
Photoshop| Illustrator |Final Cut Pro| Cool Edit Pro|Corel Draw| Prezi| Piktochart|
Squarespace| Wix| Digication


General

Microsoft Office(Advanced) |Lexis-Nexis| WordPress| Keynote| HTML| CSS








Resume

Sanchary Pal