Chicago, Illinois 2014 - present
Master of Arts
Public Relations & Advertising
St. Xavier's College
Post Graduate Diploma
Integrated Marketing Communication (2013-2014)
Bachelor of Science
Mass Communication & Video Production (2010-2013)
University of California Berkeley 2012
Summer Semester A
New Media Advancements
Ogilvy Public Relations
Chicago, Illinois Sep-Nov 2015
Conducted social media analysis & digital media measurement for multiple clients using Google Analytics, Insights & E-Marketer; Performed competitive & content analysis using Sysomos; Media audits for multiple social media channels; Collected & managed data using advanced Excel functions; Contributed towards client presentation & creating reports. Successfully delivered analytics report /presentation for 6 Fortune 500 clients per month.
Chicago, Illinois June-August 2015
Created marketing strategies for seasonal markets; Innovated guerilla-marketing plans; Designed creative social media content; Performed market analysis, social & traditional media analysis; Managed data & infographics using Excel & Piktochart respectively; Built property listing websites using Squarespace &Wix.
Lintas Media Pvt Ltd
Mumbai, India May-June 2014
Completed a media planning project for a client including budget allocation & media distribution; Included media buying concepts; Focused on traditional, social media & PESO model for the report.
Won the 1st runner up in the intern contest presentation
Kolkata, India Jan 2013 - 2014
Event Coordinator ( Internship)
Primary duties included event planning & execution including location, budget, media allocation & entertainment package; Implemented quality delivery of client servicing, relationship management & third party negotiations.
Delivered 6 medical & pharmaceutical convention events successfully.
GDK Worldwide Entertainment
Kolkata, India June-Dec 2012
Public Relations & Marketing Intern
Executed In-shop branding for 3 different brands across 26 stores; Ensured quality client servicing & budgeting; Created & promoted contents through social & traditional media for clients using Creative Suite; Measured results for social content using Insights.
Kolkata, India Feb-Aug 2011-2012
Organizing Commitee President Recruitments
Recruiting from more than 700 applicants for available posts in the organization
Conducting group discussions & interviews as a procedure for recruitments
Inducting new recruits
Business Development Trainee
Marketed/ Pitched the organization's offerings to potential clients; Promoted International Exchange Programs through traditional & social media; Measured social media performance using Insights; Ensured quality control of entire project deliveries; Designed social media contents using Creative Suite.
SPSS | Survey-Monkey| Qualtrics| Google Analytics | Facebook & Twitter Insights|
Unmetric| Sysomos | E-Marketer| SQL| Diction| Radian6| Crimson Hexagon|
Gorkana Media Database| Tableau| A/B Test| Chi-Square| Median Test| Z-Test| TTest|
ANOVA| McNemar's Test| Regression Analysis| Paired- Technique Analysis
Photoshop| Illustrator |Final Cut Pro| Cool Edit Pro|Corel Draw| Prezi| Piktochart|
Squarespace| Wix| Digication
Microsoft Office(Advanced) |Lexis-Nexis| WordPress| Keynote| HTML| CSS